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Sales Cloud is Future-Ready for Manufacturing Companies

It goes without saying that the Pandemic's destabilising power revealed vulnerabilities in today's manufacturing world. According to a new Salesforce survey of 750 manufacturing leaders, “more than nine out of ten manufacturers said their consumer demand, production...

The Art of the Cold Call

David BrabrookCEO & Founder of App Solve The Art of the Cold Call The telephone probably hadn’t been around all that long before an intrepid salesman decided he’d use it to try to make a sale. Even with the introduction of email and other digital forms of...

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5 Ways That Social Media Can Help You Sell

David BrabrookCEO & Founder of App Solve 5 Ways That Social Media Can Help You Sell Can social media help salespeople? You bet. It’s easy to dismiss Facebook, Twitter, and LinkedIn as personal arenas and as marketing tools for consumer brands but used...

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5 Must-Know Tips for Selling Face-to-Face

David BrabrookCEO & Founder of App Solve Five Must-Know Tips for Selling Face-to-Face Selling face-to-face is a much different game than selling over the phone or by email. On-site sales meetings and door knocking used to be the only way to make a deal, but the...

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Tips on Selling to High-Tech Customers

It’s often a struggle for account executives to explain the technology behind a CRM like Salesforce, especially when selling to low-tech clients. But what about when selling to high-tech customers? That presents a different kind of challenge. High-tech customers don’t...

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Is Sandler Sales Methodology Right for your Business?

David BrabrookCEO & Founder of App Solve Is Sandler Sales Methodology Right for your Business? Of all the sales methodologies, the Sandler selling system is one of the most popular. Taught in in more than 25 countries, the nearly 50-year-old program is tried and...

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CRM vs Business Platform

David BrabrookCEO & Founder of App Solve CRM vs Business Platform There are several low-cost CRM tools in the market that will meet your basic requirements as a sales tool. They’ll help you keep track of your customers and organize information, but that’s about...

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Setting up Salesforce.com Stages for Success

Salesforce.com works incredibly well if you work it. And a key part of working it is establishing sales stages that will keep you efficient and on-track, and your team up to speed. Salesforce stages are the actions that take you from creating an opportunity to closing...

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Great New Apps for your Salesforce.com Platform

One of Salesforce’s greatest competitive advantages is the AppExchange, its huge marketplace of apps. These apps — numbering in the thousands — are built and customized for different facets of your business, designed to make Salesforce even more effective for you. And...

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The ‘Holy Trinity’ of Sales Strategy Success

Google “sales strategy” and you’ll discover a myriad of suggestions and plans, all claiming to deliver you to sales success. But you don’t need to purchase an eBook to improve your performance; instead, focus on three pillars. The following is an outline of the “holy...

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