CUSTOMER STORY
How Greenfield Global Modernized Customer Ordering and Digital Commerce
Get In Touch With Us
Company Profile
Greenfield Global is a leading producer and supplier of high-purity alcohols, specialty solvents, and sustainable ingredients serving customers across pharmaceutical, beverage, food, personal care, and industrial markets.
With customers relying on fast, accurate ordering and account management, Greenfield needed a digital experience capable of supporting complex B2B purchasing requirements while maintaining the high level of service its customers expected.
As the business continued to grow, Greenfield sought a more connected approach to customer engagement, online ordering, and account management.
The Challenge
- Customers required easier access to account information and order history
- Online purchasing workflows were fragmented
- Payment processing and account management lacked a unified experience
- Customer information existed across multiple systems
- Limited self-service capabilities created additional administrative work
- The business needed a scalable platform to support future growth
Greenfield needed a solution that would simplify how customers interacted with the business while creating a stronger digital foundation for the future.
The Solution
AppSolve partnered with Greenfield Global to implement a Salesforce-powered B2B Commerce platform that connected customer accounts, ordering, payments, and account management into a single digital experience.
Additional capabilities included:
- Customer self-service portal
- Online account management
- Order visibility and tracking
- Secure payment processing
- Salesforce integration
- Digital commerce workflows
The goal was to create a seamless customer experience while giving Greenfield greater visibility and control over customer interactions.
The Results
The impact was immediate:
- Customers gained a more intuitive purchasing experience
- Improved visibility into orders and account activity
- Reduced administrative burden for internal teams
- Faster access to customer information
- Enhanced customer self-service capabilities
- A scalable digital commerce platform ready for future growth
By centralizing customer interactions within Salesforce, Greenfield established a stronger foundation for customer engagement and long-term digital transformation.
Solutions Utilized
Salesforce B2B Commerce
A modern digital commerce platform that enables customers to browse products, manage accounts, and place orders online.
Customer Self-Service Portal
Giving customers direct access to account information, order history, and account management tools.
Salesforce CRM Integration
Connecting customer data, purchasing activity, and business processes within a single platform.
Final Outcome
Greenfield’s objective was never simply to launch an online portal.
It was to create a better customer experience.
By building a connected commerce ecosystem around Salesforce, Greenfield modernized how customers engage with the business while creating a scalable platform that supports future growth.
This positioned Greenfield not only to serve customers more effectively today, but to continue expanding its digital capabilities for years to come.