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Customer Story

Custom Salesforce platform built from scratch

Company Profile

All-Star Baseball Academy (ASBA), the Delaware Valley’s largest organization for developing young athletes through mentoring, instruction and competition, was founded in 1998 by John Stefanik and Mike Manning, who opened the first facility (12,500 square feet) in Broomall, Pennsylvania.

The Challenge

Traditionally, ASBA used a central CRM platform titled ACT!, however, as ASBA continued to expand its popular baseball programs, they were actively looking for a more customized solution that would allow them to automate their marketing campaigns and create unique, targeted content for existing customers.

The Solution

All-Star Baseball Academy (ASBA), turned to App Solve to build them a customized Salesforce platform from scratch. A customized platform addressed most of ASBA’s concerns but still lacked the automation required to make the process as smooth as possible. Through a technical data migration, App Solve was able to extract all content from their outdated CRM, ACT! and seamlessly integrate it within their newly implemented Salesforce platform. App Solve went one step further and provided the company with integrated financial data by partnering with QuickBooks Connector, DB Sync.

The Results

Moving from ACT! to Salesforce allowed ASBA to normalize flat data and take advantage of Salesforce.com’s multi-object database structure. Since normalized data is easier for users to maintain and easier for managers to report on, ASBA is now able to scale and grow with a clean, 360-degree view of their business.

Products Utilized:

Sales Cloud

As the core foundational CRM product within the Salesforce platform, Sales Cloud provides the baseline for the 30% revenue growth that the average App Solve customer achieves. Key areas like contact management, opportunity management, forecasting, reports and dashboards allow you to automate sales to supercharge growth.

Services Provided:

Custom Solutions

Whether we’re building custom applications in Salesforce like in Chatter, building API integrations from scratch or custom 3rd party application integrations – we bring technology to the business to ensure all company objectives are exceeded.

QuickBooks Integration

Integrating QuickBooks to Salesforce provides maximum insight on how your business is running and where it can be improved. CRM and accounting tools work together to exchange data, including customer records, purchase orders, expenditures and invoice, between sales and accounting.