CUSTOMER STORY

A customized Pardot optimization, on-going strategy and consulting to deliver engaging content and customized prospect journeys

Company Profile

Contingent Workforce Solutions (CWS) is North America’s leading Contract Worker Classification and Payrolling Specialist. Their proprietary independent contractor (IC) and 1099 compliance technology and innovative process management platform enables employers to hire, administer, and pay their contract workforce in an efficient and risk-free manner.
As pioneers within the industry, Contingent Workforce Solutions has helped clients across all industry sectors and functional departments to understand the importance of creating efficient contract engagement models that provide visibility into contractor headcount and spend.

The Challenge

CWS recently invested in Salesforce Pardot, a marketing automation software that allows them to track, analyze, nurture and convert leads while providing dynamic web content. However, due to poor implementation and configuration of Salesforce Pardot, CWS was not able to achieve their goals of properly tracking, analyzing and ultimately converting more leads. Furthermore, CWS lacked training on Salesforce Pardot, which led them to having highly ineffective campaigns.

The Solution

CWS turned to App Solve to optimize their Salesforce Pardot Marketing Automation Platform. App Solve repaired CWS’ domain tracking, allowing them to track both anonymous and identified visitors on their website. Furthermore, App Solve updated/repaired two web-to-lead forms to ensure the user submissions were being added to Pardot. Also, in order to ensure that prospects were being added to Salesforce as leads, App Solve repaired the Salesforce-to-Pardot sync, in order to ensure data was visible in real-time. Finally, in order to make sure that CWS gets the absolute most out of their Salesforce environment, App Solve is now providing on-going extensive content and marketing strategy consulting services.

The Results

CWS was able to fully leverage Salesforce Pardot into creating meaningful Marketing Campaigns from which they can now track, analyze, nurture and ultimately convert more leads due to very detailed segmentation recognitions. Reporting huge success with their campaigns post Salesforce Pardot optimization and advisory, CWS has created a long term partnership with App Solve to provide value-add, on-going campaign and content strategy consulting plan.

Products Utilized

Pardot

App Solve helps your marketing and sales teams automate and optimize your B2B lead generation and nurturing programs from initial prospect contact through the entire sales process.

Services Provided

Subscription Support Services

App Solve’s Subscription Services provide you with on-going consulting and expertise – to insure your Salesforce investment.

Name*

Toronto Office – Head Office
146 Thirtieth Street
1st Floor
Toronto, ON M8W 3C4

What Our Customers Are Saying

"Great team to work with! App Solve knows their stuff. They helped to get Pardot integrated with Salesforce, and I am excited to see what we can do with it."

Dawn Jones, Director of Marketing | Kraun Electric Inc.

"The App Solve team was very knowledgeable, organized, and worked diligently to set up Salesforce and Pardot within a tight timeframe. We enjoyed working with everyone on the project and appreciated the guidance along the way."

Simon Dealy, CEO | HIRE Technologies

"Experienced partner with good staff. We did our first project with App Solve this past summer. It was implemented professionally and has had a positive impact on our business. The staff are responsive and know their stuff. We will definitely use them again."

Aaron Jones, CEO | Kraun Electric Inc.

"Highly skilled and easy to work with! I’ve been working with App Solve for several years as a Salesforce partner and a software implementor of our platform - Accounting Seed. In my experiences with App Solve, they've been spot on with respect to the Accounting Seed and Salesforce value proposition and I've had countless successful project roll-outs with our mutual customers! Cheers to many more, App Solve!"

Anthony Schermer, Senior Account Executive | Accounting Seed

"A great long term partner. The team at App Solve has helped us implement several strategically valuable modules, custom design, and workflow processes to our org. We have been working with them for four years now. They understand our business needs and help us scope projects appropriately for our requirements and budget. Planning projects is always difficult when we don't understand the complexity of some challenges. They help us navigate appropriately and are reasonable to work with when original plans inevitably end up drifting into something different than first envisioned."

Craig MacAdam, CFO | Lift North America

"App Solve is great to work with, they take the time to understand our business and how best to implement Salesforce solutions to meet our objectives. Very knowledgeable team to work with our company as we rolled out Salesforce across North America to 12 cities, implementing our entire business. It was a pleasure doing business with App Solve. Thank you."

John Chiaramonte, Senior Business Development Executive | Enwave North America LP.

"Exceptional work and customer service! We contracted App Solve to help us with an implementation roadmap project and feasibility study. We were very pleased with the level of service they provided, the clarity of communication, and the attention we received. All our needs were addressed! I strongly recommend App Solve, their level of expertise, and customer service are unparalleled."

Asia Nebesnaia, IT Project Manager | Cox Automotive Canada Company

"Extremely pleased. David and his team have been a dream to work with. They are very responsive and complete projects in a timely manner. They also take the time to thoroughly explain things to a novice Salesforce user. I look forward to working with David in the future!"

Sierra Hayes, Operations Manager | Dream Local Digital

"We worked with the App Solve team to implement Salesforce for our organization, including the main system architecture and setting up the data model needed for our business. They have been a true partner in getting us rolling with Salesforce and have also been of great assistance in tackling smaller projects after the implementation was largely completed."

Gregory Kennedy, Controller | Generis

"Great Group to work with. We have used App Solve a few times and they have been great to work with. They were very knowledgeable and showed a willingness to work with or organization. I will use them for future consultation."

Chris Haase, President | Environmental Products Group

"Fantastic experience working with Pattie & David. Our company recently completed the transition to Lightning with the competent, guiding hand of Pattie. This transition provided us the perfect opportunity to fix an ongoing issue that was caused by a custom-built feature. Pattie & her team took the time to clearly understand the issue and to take the proper steps to fix it. I would highly recommend App Solve to anyone looking to integrate Salesforce into their business."

Lee-Anne Golden, Managing Director | Urban Flats Toronto

"A true partner. The team at App Solve is amazing. We have truly valued their expertise and consider them a partner, helping us maximize our Salesforce experience. They have been lifesavers on more projects than I can count. We look forward to a long and productive relationship. 5 stars all around!"

Kerrie LePage, Director of Marketing and Product Management | Edenred Commuter Benefit Solutions