CUSTOMER STORY
Pardot was used for marketing automation in order to consolidate and streamline campaigns on a single platform
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Company Profile
Founded in 2010, National Bid Network assists companies and individuals through the federal procurement maze. They are the bridge from contracting problems to contracting opportunities with the biggest customer in the world, the United States Federal Government. Each year billions of dollars’ bypass firms that do not know how to sell to the federal government or do not want to go through the detailed work to receive, process, and submit bids. NBN’s mission is to make sure that its clients understand the process and are properly equipped to actually win Federal business.
The Challenge
National Bid Network, experts in developing bid-management and contracting solutions to organizations of all sizes, identified a need to enhance and expand their marketing efforts in early 2015. National Bid Network was having difficulty measuring the success of its campaign and lacked the right tools that would allow it to measure the success of various campaigns sent out across different platforms. Without the ability to measure performance, the company couldn’t move forward with tailoring and sophisticating their marketing efforts.
The Solution
National Bid Network selected Pardot for marketing automation in order to consolidate and streamline campaigns on a single platform, ensure messages were directed to the right audiences and track performance through in-depth reports. After selecting Pardot as the best solution for their needs, National Bid Network then partnered with App Solve to implement and begin harnessing the power of Pardot. At the same time, National Bid Network also wished to integrate and deploy Salesforce, a customer relationship management (CRM) tool, with the marketing automation tool to support launching campaigns shortly after completion.
The Results
National Bid Network was able to deploy efforts around a webinar series following implementation and during admin training to promote attendance and secure registrations. The registrations were captured using Pardot forms instead of GoToWebinar landing pages so that all registrants were immediately created as leads in Pardot and assigned appropriately to sales representatives depending on captured information. Over the two webinars promoted, over 200+ registrations were captured in Pardot.
Using the reports provided, National Bid Network has been able to determine the success of every asset that promoted the webinar, from paid search to social media and email communication. Having access to reports allows National Bid Network to ensure their future marketing efforts are optimized to the fullest and performing successfully.
Following admin system training, National Bid Network has been able to more efficiently use Pardot in marketing efforts including more relevant webinar correspondence, one-to-one emails from designated sales representatives or account owners, and advanced lead capture.
Products Utilized
Pardot
App Solve helps your marketing and sales teams automate and optimize your B2B lead generation and nurturing programs from initial prospect contact through the entire sales process.
Services Provided
Marketing Consulting
We develop a campaign strategy in line with your business marketing plan, empower your company through best practices in the industry, and help your business drive measurable results quickly.
What Our Customers Are Saying
"Great team to work with! App Solve knows their stuff. They helped to get Pardot integrated with Salesforce, and I am excited to see what we can do with it."
Dawn Jones, Director of Marketing | Kraun Electric Inc.
"The App Solve team was very knowledgeable, organized, and worked diligently to set up Salesforce and Pardot within a tight timeframe. We enjoyed working with everyone on the project and appreciated the guidance along the way."
Simon Dealy, CEO | HIRE Technologies
"Experienced partner with good staff. We did our first project with App Solve this past summer. It was implemented professionally and has had a positive impact on our business. The staff are responsive and know their stuff. We will definitely use them again."
Aaron Jones, CEO | Kraun Electric Inc.
"Highly skilled and easy to work with! I’ve been working with App Solve for several years as a Salesforce partner and a software implementor of our platform - Accounting Seed. In my experiences with App Solve, they've been spot on with respect to the Accounting Seed and Salesforce value proposition and I've had countless successful project roll-outs with our mutual customers! Cheers to many more, App Solve!"
Anthony Schermer, Senior Account Executive | Accounting Seed
"A great long term partner. The team at App Solve has helped us implement several strategically valuable modules, custom design, and workflow processes to our org. We have been working with them for four years now. They understand our business needs and help us scope projects appropriately for our requirements and budget. Planning projects is always difficult when we don't understand the complexity of some challenges. They help us navigate appropriately and are reasonable to work with when original plans inevitably end up drifting into something different than first envisioned."
Craig MacAdam, CFO | Lift North America
"App Solve is great to work with, they take the time to understand our business and how best to implement Salesforce solutions to meet our objectives. Very knowledgeable team to work with our company as we rolled out Salesforce across North America to 12 cities, implementing our entire business. It was a pleasure doing business with App Solve. Thank you."
John Chiaramonte, Senior Business Development Executive | Enwave North America LP.
"Exceptional work and customer service! We contracted App Solve to help us with an implementation roadmap project and feasibility study. We were very pleased with the level of service they provided, the clarity of communication, and the attention we received. All our needs were addressed! I strongly recommend App Solve, their level of expertise, and customer service are unparalleled."
Asia Nebesnaia, IT Project Manager | Cox Automotive Canada Company
"Extremely pleased. David and his team have been a dream to work with. They are very responsive and complete projects in a timely manner. They also take the time to thoroughly explain things to a novice Salesforce user. I look forward to working with David in the future!"
Sierra Hayes, Operations Manager | Dream Local Digital
"We worked with the App Solve team to implement Salesforce for our organization, including the main system architecture and setting up the data model needed for our business. They have been a true partner in getting us rolling with Salesforce and have also been of great assistance in tackling smaller projects after the implementation was largely completed."
Gregory Kennedy, Controller | Generis
"Great Group to work with. We have used App Solve a few times and they have been great to work with. They were very knowledgeable and showed a willingness to work with or organization. I will use them for future consultation."
Chris Haase, President | Environmental Products Group
"Fantastic experience working with Pattie & David. Our company recently completed the transition to Lightning with the competent, guiding hand of Pattie. This transition provided us the perfect opportunity to fix an ongoing issue that was caused by a custom-built feature. Pattie & her team took the time to clearly understand the issue and to take the proper steps to fix it. I would highly recommend App Solve to anyone looking to integrate Salesforce into their business."
Lee-Anne Golden, Managing Director | Urban Flats Toronto
"A true partner. The team at App Solve is amazing. We have truly valued their expertise and consider them a partner, helping us maximize our Salesforce experience. They have been lifesavers on more projects than I can count. We look forward to a long and productive relationship. 5 stars all around!"
Kerrie LePage, Director of Marketing and Product Management | Edenred Commuter Benefit Solutions