CUSTOMER STORY

Healthcare and Life Science Pardot Implementation for super-charged lead acquisition, nurturing and conversion

Company Profile

Temptime Corporation is committed to improving global public health. For nearly 30 years, Temptime’s temperature monitoring devices have helped healthcare workers immunize millions of children around the world and extend care to regions previously thought to be unreachable. Today, pharmaceutical corporations, biotechnology companies, and hospitals are using Temptime’s devices to help improve the storage and handling of hundreds of medical products by visually identifying when a temperature excursion has occurred.

The Challenge

At the time, Temptime was using ActOn for Marketing Automation. The company sought new solutions to address their growth objectives and market development plans. With revenue growth as their top priority, their criteria for a Marketing Automation solution were as follows:

  • Salesforce Integration Capabilities
  • Geared towards B2B Businesses
  • Insights into website traffic
  • Ability to track ROI of their marketing investment dollars to discern where to invest

The Solution

To address the challenges that Temptime faced, we built a Pardot & Salesforce Engage solution that not only supports the Marketing initiatives at Temptime but empowers Sales reps to leverage the power of Marketing Automation. The following was set-up for Temptime to address the needs/pain points Temptime has expressed:

  • To help them gain visibility into what the ROI was on their marketing investments, we set up Salesforce Campaigns. This allows them to gain visibility into the first touch point that a lead has had with the company
  • Lists were configured to separate prospects into different categories where Temptime had the ability to send different communication based on the list information
  • Branded Landing Pages were put together to help drive visitor traffic, where Web-To-Lead forms were implemented to collect prospect information and push them directly back to the CRM
  • Email Templates were created to ensure branded communication
  • Designed automation Drip Nurture campaigns that were targeted and customized based on a prospect’s buying indicators and helped to move prospects down the Sales pipeline
  • 2 pieces of Marketing Content were created to attract visitors to convert by providing information in exchange for the Marketing Content

Products Utilized

Sales Cloud

As the core foundational CRM product within the Salesforce platform, Sales Cloud provides the baseline for the 30% revenue growth that the average App Solve customer achieves. Key areas like contact management, opportunity management, forecasting, reports and dashboards allow you to automate sales to supercharge growth.

Pardot

App Solve helps your marketing and sales teams automate and optimize your B2B lead generation and nurturing programs from initial prospect contact through the entire sales process.

Services Provided

Marketing Consulting

We develop a campaign strategy in line with your business marketing plan, empower your company through best practices in the industry, and help your business drive measurable results quickly.

Name*

Toronto Office – Head Office
146 Thirtieth Street
1st Floor
Toronto, ON M8W 3C4

What Our Customers Are Saying

"Great team to work with! App Solve knows their stuff. They helped to get Pardot integrated with Salesforce, and I am excited to see what we can do with it."

Dawn Jones, Director of Marketing | Kraun Electric Inc.

"The App Solve team was very knowledgeable, organized, and worked diligently to set up Salesforce and Pardot within a tight timeframe. We enjoyed working with everyone on the project and appreciated the guidance along the way."

Simon Dealy, CEO | HIRE Technologies

"Experienced partner with good staff. We did our first project with App Solve this past summer. It was implemented professionally and has had a positive impact on our business. The staff are responsive and know their stuff. We will definitely use them again."

Aaron Jones, CEO | Kraun Electric Inc.

"Highly skilled and easy to work with! I’ve been working with App Solve for several years as a Salesforce partner and a software implementor of our platform - Accounting Seed. In my experiences with App Solve, they've been spot on with respect to the Accounting Seed and Salesforce value proposition and I've had countless successful project roll-outs with our mutual customers! Cheers to many more, App Solve!"

Anthony Schermer, Senior Account Executive | Accounting Seed

"A great long term partner. The team at App Solve has helped us implement several strategically valuable modules, custom design, and workflow processes to our org. We have been working with them for four years now. They understand our business needs and help us scope projects appropriately for our requirements and budget. Planning projects is always difficult when we don't understand the complexity of some challenges. They help us navigate appropriately and are reasonable to work with when original plans inevitably end up drifting into something different than first envisioned."

Craig MacAdam, CFO | Lift North America

"App Solve is great to work with, they take the time to understand our business and how best to implement Salesforce solutions to meet our objectives. Very knowledgeable team to work with our company as we rolled out Salesforce across North America to 12 cities, implementing our entire business. It was a pleasure doing business with App Solve. Thank you."

John Chiaramonte, Senior Business Development Executive | Enwave North America LP.

"Exceptional work and customer service! We contracted App Solve to help us with an implementation roadmap project and feasibility study. We were very pleased with the level of service they provided, the clarity of communication, and the attention we received. All our needs were addressed! I strongly recommend App Solve, their level of expertise, and customer service are unparalleled."

Asia Nebesnaia, IT Project Manager | Cox Automotive Canada Company

"Extremely pleased. David and his team have been a dream to work with. They are very responsive and complete projects in a timely manner. They also take the time to thoroughly explain things to a novice Salesforce user. I look forward to working with David in the future!"

Sierra Hayes, Operations Manager | Dream Local Digital

"We worked with the App Solve team to implement Salesforce for our organization, including the main system architecture and setting up the data model needed for our business. They have been a true partner in getting us rolling with Salesforce and have also been of great assistance in tackling smaller projects after the implementation was largely completed."

Gregory Kennedy, Controller | Generis

"Great Group to work with. We have used App Solve a few times and they have been great to work with. They were very knowledgeable and showed a willingness to work with or organization. I will use them for future consultation."

Chris Haase, President | Environmental Products Group

"Fantastic experience working with Pattie & David. Our company recently completed the transition to Lightning with the competent, guiding hand of Pattie. This transition provided us the perfect opportunity to fix an ongoing issue that was caused by a custom-built feature. Pattie & her team took the time to clearly understand the issue and to take the proper steps to fix it. I would highly recommend App Solve to anyone looking to integrate Salesforce into their business."

Lee-Anne Golden, Managing Director | Urban Flats Toronto

"A true partner. The team at App Solve is amazing. We have truly valued their expertise and consider them a partner, helping us maximize our Salesforce experience. They have been lifesavers on more projects than I can count. We look forward to a long and productive relationship. 5 stars all around!"

Kerrie LePage, Director of Marketing and Product Management | Edenred Commuter Benefit Solutions