CUSTOMER STORY

Implemented and customize Salesforce Pardot, a real-time cloud-based marketing automation software

Company Profile

Thermaxx Jackets was founded over 25 years ago with a single purpose: to save energy when traditional stay-in-place insulation is not practical. Their dedication to this purpose has resulted in a long list of customers who have saved money thanks to Thermaxx Jackets. Combining expertise in heat loss, wireless monitoring, insulation design, and several other disciplines, they have become the #1 provider and fabricator of removable insulation jackets and covers.

The Challenge

As Thermaxx is continuing to thrive and grow, their main concern was scalability. They began their search for marketing automation with one important question at the forefront of their minds: could they find an adequate solution that could grow as they grew.

Having outgrown their previous marketing automation system, Thermaxx began the search for a new system that would synchronize easily and effectively with Salesforce CRM. They could not afford to terminate their ongoing marketing campaigns for weeks at a time while they worked on integration, and therefore had their sights set on finding a marketing automation solution with the tightest Salesforce integration possible.

The Solution

Thermaxx decided to partner with App Solve to implement and customize Salesforce Pardot, a real-time cloud based marketing automation software. The integration between Pardot and Salesforce created a single source of truth for Thermaxx Solutions, and had an immediate impact on the alignment of their marketing and sales organizations. Instead of forcing sales reps to hop between separate applications, real-time alerts provided by Pardot allowed them to click directly into specific lead records, helping them save time and close deals faster. The Thermaxx team also saw a lot of value in using automated completion actions in Pardot to alert reps whenever prospects took an important action.

Pardot and Salesforce work together to track these marketing and sales touches in one place. When an opportunity is created in Salesforce, all of the touches with that lead are automatically attributed to that opportunity. By running reports on these opportunities and marketing campaigns, Thermaxx can see what worked and what didn’t, helping them to maximize their efficiency. This insight into campaign performance and overall sales funnel health — all housed within one integrated system — allows them to adjust their content, messaging, and budget in order to see the best results.

The Results

With Pardot and Salesforce, Thermaxx was able to use their new, all-in-one inbound and outbound marketing tool to gain market share from their competition — all without interrupting the flow of sales or adding additional headcount. Data integrity improved greatly due to flawless CRM synchronization and the inclusion of native Pardot forms on website conversion and landing pages. In fact, marketing productivity increased by 50% after implementing Pardot.

Thermaxx transformed their inbound marketing with real-time monitoring and alerts, while simultaneously increasing the quality and frequency of their outbound campaigns, leading to more and better prospects. With Pardot and Salesforce working in tandem, Thermaxx sales cycle has been reduced by 25%.

Products Utilized

Sales Cloud

As the core foundational CRM product within the Salesforce platform, Sales Cloud provides the baseline for the 30% revenue growth that the average App Solve customer achieves. Key areas like contact management, opportunity management, forecasting, reports and dashboards allow you to automate sales to supercharge growth.

Pardot

App Solve helps your marketing and sales teams automate and optimize your B2B lead generation and nurturing programs from initial prospect contact through the entire sales process.

Services Provided

Marketing Consulting

We develop a campaign strategy in line with your business marketing plan, empower your company through best practices in the industry, and help your business drive measurable results quickly.

Name*

Toronto Office – Head Office
146 Thirtieth Street
1st Floor
Toronto, ON M8W 3C4

What Our Customers Are Saying

"Great team to work with! App Solve knows their stuff. They helped to get Pardot integrated with Salesforce, and I am excited to see what we can do with it."

Dawn Jones, Director of Marketing | Kraun Electric Inc.

"The App Solve team was very knowledgeable, organized, and worked diligently to set up Salesforce and Pardot within a tight timeframe. We enjoyed working with everyone on the project and appreciated the guidance along the way."

Simon Dealy, CEO | HIRE Technologies

"Experienced partner with good staff. We did our first project with App Solve this past summer. It was implemented professionally and has had a positive impact on our business. The staff are responsive and know their stuff. We will definitely use them again."

Aaron Jones, CEO | Kraun Electric Inc.

"Highly skilled and easy to work with! I’ve been working with App Solve for several years as a Salesforce partner and a software implementor of our platform - Accounting Seed. In my experiences with App Solve, they've been spot on with respect to the Accounting Seed and Salesforce value proposition and I've had countless successful project roll-outs with our mutual customers! Cheers to many more, App Solve!"

Anthony Schermer, Senior Account Executive | Accounting Seed

"A great long term partner. The team at App Solve has helped us implement several strategically valuable modules, custom design, and workflow processes to our org. We have been working with them for four years now. They understand our business needs and help us scope projects appropriately for our requirements and budget. Planning projects is always difficult when we don't understand the complexity of some challenges. They help us navigate appropriately and are reasonable to work with when original plans inevitably end up drifting into something different than first envisioned."

Craig MacAdam, CFO | Lift North America

"App Solve is great to work with, they take the time to understand our business and how best to implement Salesforce solutions to meet our objectives. Very knowledgeable team to work with our company as we rolled out Salesforce across North America to 12 cities, implementing our entire business. It was a pleasure doing business with App Solve. Thank you."

John Chiaramonte, Senior Business Development Executive | Enwave North America LP.

"Exceptional work and customer service! We contracted App Solve to help us with an implementation roadmap project and feasibility study. We were very pleased with the level of service they provided, the clarity of communication, and the attention we received. All our needs were addressed! I strongly recommend App Solve, their level of expertise, and customer service are unparalleled."

Asia Nebesnaia, IT Project Manager | Cox Automotive Canada Company

"Extremely pleased. David and his team have been a dream to work with. They are very responsive and complete projects in a timely manner. They also take the time to thoroughly explain things to a novice Salesforce user. I look forward to working with David in the future!"

Sierra Hayes, Operations Manager | Dream Local Digital

"We worked with the App Solve team to implement Salesforce for our organization, including the main system architecture and setting up the data model needed for our business. They have been a true partner in getting us rolling with Salesforce and have also been of great assistance in tackling smaller projects after the implementation was largely completed."

Gregory Kennedy, Controller | Generis

"Great Group to work with. We have used App Solve a few times and they have been great to work with. They were very knowledgeable and showed a willingness to work with or organization. I will use them for future consultation."

Chris Haase, President | Environmental Products Group

"Fantastic experience working with Pattie & David. Our company recently completed the transition to Lightning with the competent, guiding hand of Pattie. This transition provided us the perfect opportunity to fix an ongoing issue that was caused by a custom-built feature. Pattie & her team took the time to clearly understand the issue and to take the proper steps to fix it. I would highly recommend App Solve to anyone looking to integrate Salesforce into their business."

Lee-Anne Golden, Managing Director | Urban Flats Toronto

"A true partner. The team at App Solve is amazing. We have truly valued their expertise and consider them a partner, helping us maximize our Salesforce experience. They have been lifesavers on more projects than I can count. We look forward to a long and productive relationship. 5 stars all around!"

Kerrie LePage, Director of Marketing and Product Management | Edenred Commuter Benefit Solutions