It goes without saying that the Pandemic’s destabilising power revealed vulnerabilities in today’s manufacturing world. According to a new Salesforce survey of 750 manufacturing leaders, “more than nine out of ten manufacturers said their consumer demand, production capability, distribution lines, and other factors had been impacted.”
For many manufacturing companies, Sales Cloud has become a game changer by drawing attention to possibilities for larger-scale reform in this industry during a disruptive time.
The Benefits of Sales Cloud in Manufacturing
1. Forecasting in Real Time
During the pandemic, many factories had trouble with manual processes and were unprepared to react to a rapidly changing market. Salesforce recently relayed that manufacturing executives suggest their top priorities for the next two years will be digitalization to aid demand preparation and process optimization. Having accurate numbers readily available and being able to track your sales team productivity when analyzing your team’s sales targets makes reporting that much simpler and more manageable.
2. Maximizing Sales Performance
Built-in predictive analytics, including activity tracking and reporting features, are a great advantage of Sales Cloud. This will allow your team to spend less time guessing and more time acting to protect deals and consumer relationships. Thanks to the growing use of artificial intelligence and machine learning algorithms, your sales team will be able to work more effectively and with a better understanding of their customers.
3. Streamlining Business Processes
Manufacturing companies can now grow business like never before by streamlining processes and workflows to improve the efficiency of their departments. Your team can generate traditional leads by directly using Sales Cloud or taking it one step further by tailoring outreaches through Marketing Cloud. Streamlining marketing to sales, helps your team target specific leads. For example, if a customer speaks on Instagram on a product that your manufacturing company sells, your company can now use this information to generate a targeted lead into Sales Cloud.
Moreover, Sales Cloud can also allow manufacturers to perform specific research on individuals by collecting their social media information and feeding the cloud with valuable data to help your sales team close more deals and create meaningful connections with customers.
Here are a few benefits of Sales Cloud:
- Increase and influence sales opportunities
- Generate accurate forecasting in real time
- Streamline processes and enhance collaboration across departments
- Boost your sales team’s productivity
- Shorten sales cycles
- Drive steady growth
Sales Cloud benefits customers in the manufacturing industry by creating relevant interactions with customers, optimizing sales operations, and seamlessly collaborating across all departments to boost sales productivity.
If you’re a business leader seeking the best path forward in this new manufacturing landscape to create a future-ready company, connect with our Sales Cloud experts now.