Marketing Cloud
Best-in-class marketing automation.
Engage with customers across channels like emails, web, social media and mobile phones.
Did your last marketing campaign provide an increase in sales or just an increase in leads? App Solve’s Marketing Cloud offers clients data-driven solutions that actually drive higher sales and not just an increase in leads.
At App Solve, we can help you identify the right Marketing Automation platform to meet your company’s needs. By first assessing your long and short-term objectives, we are able to find the best solution to help take your company’s direct marketing programs to the next level through best-in-class marketing automation.
What We Do
We develop marketing strategies rooted in data that ensure campaigns use relevant, timely and targeted content that get the right message to the right people through the right channels. App Solve won’t just help marketers generate better, hotter leads to send to the sales team; we’ll also develop the surrounding business processes that guarantee sales and marketing teams are working together to action on those leads.
Define Your Market
The first step in deploying a successful data-driven marketing plan is to ensure you can define your target audience. App Solve will make sense of your current data and develop a vantage like a 360 degree view of your customer. This is done first by data analysis and audits and followed by data aggregation, integrations and cleansing. This will provide the basis for developing nurturing relationships with timely and relevant content driven by user behaviour.
Optimize The Technology
Now that your data is ready to be put into use, it’s time to optimize technology and automate your marketing processes. App Solve will help choose and implement the right platform and complementary technologies to meet your marketing and sales objectives. We’ll develop testing processes that benefit your overall marketing strategy and not just individual campaigns while also creating a powerful conversion engine. This will result in greater improved sales insights that contribute to the alignment between sales and marketing teams, intelligent lead management, and improved and ultimately higher sales.
Analyze & Evolve
To complete the cycle, App Solve will develop measures to ensure your marketing activities are analyzed effectively and that you’re provided with the right feedback (sales insights, ROI reporting and analytics, campaign measurements) for continuous campaign and strategy improvement. Utilizing that analysis, your marketing campaigns will continue to evolve as your data does and the evaluation process will start all over again. This will ensure you are always communicating timely and relevant content to the right audience through the correct channels.
Marketing Cloud Features
Sell From Everywhere
No matter if you are at home or the office, execute campaigns easily, work with your teams via mobile apps, and keep your customers engaged.
Adapt To Your Customers
Personalize digital communications to adjust to the changing behaviour of your customers and reach your audiences at the correct time.
Reduce Expenditure
Take real-time budget decisions, optimise your campaign engagement as you go, and view streamlined marketing performance data.
B2B & B2C
If your customer is a corporation or an individual, use Marketing Cloud to centralize data sources, customize them on any channel, engage with your brand at every stage in their relationship and evaluate each campaign’s success.
Engage With Empathy
Listen to your customers, teams, and partners by using data in real time to identify their needs and interests and supporting them with marketing that reaches them wherever they are.
Distributed Marketing
Make it easy for businesses that distribute and market across large partner networks such as franchisees and resellers to deliver seamless and cohesive experiences through corporate marketing and partner networks.
Customer Story
THE CHALLENGE
At the time, the Enterprise Data Firm was utilizing Marketing Cloud and their capabilities were limited to simple sends and importing leads from various sources. A consultant was required to map out their business processes and a strategy was required to align Marketing Cloud with their business objectives.
THE SOLUTION
Expertise in help and setup focusing on 3 areas: Lead Generation, Campaign Meta and Journeys. The basis of the 3 areas, starts with mapping out the processes. App Solve set up Campaign UI for easy campaign setup as well as the ability to enter campaign meta relevant to campaigns executed by the marketing team. Also, we created a de-dupe process utilizing tools and queries in Marketing Cloud and mapped out business process.
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What Our Customers Are Saying
"Great team to work with! App Solve knows their stuff. They helped to get Pardot integrated with Salesforce, and I am excited to see what we can do with it."
Dawn Jones, Director of Marketing | Kraun Electric Inc.
"The App Solve team was very knowledgeable, organized, and worked diligently to set up Salesforce and Pardot within a tight timeframe. We enjoyed working with everyone on the project and appreciated the guidance along the way."
Simon Dealy, CEO | HIRE Technologies
"Experienced partner with good staff. We did our first project with App Solve this past summer. It was implemented professionally and has had a positive impact on our business. The staff are responsive and know their stuff. We will definitely use them again."
Aaron Jones, CEO | Kraun Electric Inc.
"Highly skilled and easy to work with! I’ve been working with App Solve for several years as a Salesforce partner and a software implementor of our platform - Accounting Seed. In my experiences with App Solve, they've been spot on with respect to the Accounting Seed and Salesforce value proposition and I've had countless successful project roll-outs with our mutual customers! Cheers to many more, App Solve!"
Anthony Schermer, Senior Account Executive | Accounting Seed
"A great long term partner. The team at App Solve has helped us implement several strategically valuable modules, custom design, and workflow processes to our org. We have been working with them for four years now. They understand our business needs and help us scope projects appropriately for our requirements and budget. Planning projects is always difficult when we don't understand the complexity of some challenges. They help us navigate appropriately and are reasonable to work with when original plans inevitably end up drifting into something different than first envisioned."
Craig MacAdam, CFO | Lift North America
"App Solve is great to work with, they take the time to understand our business and how best to implement Salesforce solutions to meet our objectives. Very knowledgeable team to work with our company as we rolled out Salesforce across North America to 12 cities, implementing our entire business. It was a pleasure doing business with App Solve. Thank you."
John Chiaramonte, Senior Business Development Executive | Enwave North America LP.
"Exceptional work and customer service! We contracted App Solve to help us with an implementation roadmap project and feasibility study. We were very pleased with the level of service they provided, the clarity of communication, and the attention we received. All our needs were addressed! I strongly recommend App Solve, their level of expertise, and customer service are unparalleled."
Asia Nebesnaia, IT Project Manager | Cox Automotive Canada Company
"Extremely pleased. David and his team have been a dream to work with. They are very responsive and complete projects in a timely manner. They also take the time to thoroughly explain things to a novice Salesforce user. I look forward to working with David in the future!"
Sierra Hayes, Operations Manager | Dream Local Digital
"We worked with the App Solve team to implement Salesforce for our organization, including the main system architecture and setting up the data model needed for our business. They have been a true partner in getting us rolling with Salesforce and have also been of great assistance in tackling smaller projects after the implementation was largely completed."
Gregory Kennedy, Controller | Generis
"Great Group to work with. We have used App Solve a few times and they have been great to work with. They were very knowledgeable and showed a willingness to work with or organization. I will use them for future consultation."
Chris Haase, President | Environmental Products Group
"Fantastic experience working with Pattie & David. Our company recently completed the transition to Lightning with the competent, guiding hand of Pattie. This transition provided us the perfect opportunity to fix an ongoing issue that was caused by a custom-built feature. Pattie & her team took the time to clearly understand the issue and to take the proper steps to fix it. I would highly recommend App Solve to anyone looking to integrate Salesforce into their business."
Lee-Anne Golden, Managing Director | Urban Flats Toronto
"A true partner. The team at App Solve is amazing. We have truly valued their expertise and consider them a partner, helping us maximize our Salesforce experience. They have been lifesavers on more projects than I can count. We look forward to a long and productive relationship. 5 stars all around!"
Kerrie LePage, Director of Marketing and Product Management | Edenred Commuter Benefit Solutions
