B2B Marketing Automation

We help businesses layout their goals, approach and strategy as the first step before incorporating B2B marketing automation to increase leads, boost sales, be more efficient, and transform your business.

B2B marketing automation generates ROI, revenue, and results

Our B2B marketing automation consultants use their extensive IT and software expertise to evaluate, validate and implement marketing automation technology, an important industry practice that is growing massively across all market sectors.

B2B marketing automation is not only reserved for big companies but has become much more available to small and medium-sized firms. A well-implemented platform will help your small or medium-sized business marketing and sales departments function as an enterprise, but at a fraction of the costs.

Pardot Computer Screen

B2B businesses all use marketing automation to deliver more customized, timely and relevant messaging that lead to improved engagement and revenue

One of the greatest mistakes is to believe that marketing automation is only for advertisers.

Maintaining a marketing automation tool may not sound easy but in fact, it is manageable with the proper planning and setup. Perform the work of a much bigger marketing department and turn even one-man marketing teams into marketing champions.

It’s easier to use, accessible, and affordable.

How Can Marketing Automation Benefit Your Company?

Engage & Nurture Leads

B2B marketing automation assists in everything from creating optimized landing pages, forms, and other web pages, to determine which of your content engages leads. It also dynamically guides leads on the best content experiences based on their interests and behaviours.

Eliminate The Speculation

Let the results show you which messaging drives the most interaction, and how frequently customers actually open and read your emails. When running your business campaigns through an automation platform, this data is gathered and reported automatically.

Respond Fast

Prospects are 7 times more likely to buy from a business that replies to their inquiry within an hour. So why leave clients waiting when an automation tool will ensure that your brand is recognised for timely responses?

Save Time

Eliminate the more time-consuming tasks that fill your schedule like qualifying and qualifying and assigning leads, sending countless emails and more. Ramp up your messaging strategies while also providing customized messaging that meet the unique needs of a buyer.

Boost Your Sales Cycle

By incorporating marketing automation into your business CRM platform, you can provide sales insights into their prospects’ interactions with your marketing materials, coordinate your method for qualifying and distributing leads, and encourage reps to recognise the hottest leads at a glance.

See What’s Working

Get insight into the sales cycle. Marketing automation provides reporting features to show you every interaction your prospect had with your company, allowing you to detect hitches and enhance the effectiveness of your funnel.

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Increase in sales opportunities from nurtured leads vs non-nurtured leads

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Increase in qualified leads in businesses that use marketing automation to nurture prospects experience

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Increase in sales productivity produced by marketing automation

Customer Stories

THE CHALLENGE

Due to poor implementation and configuration of Salesforce Pardot, CWS was not able to achieve its goals of properly tracking, analyzing, and ultimately converting more leads.

THE SOLUTION

App Solve repaired CWS’ domain tracking, allowing them to track both anonymous and identified visitors on their website. Also, App Solve updated/repaired web-to-lead forms to ensure the user submissions were being added to Pardot.

THE CHALLENGE

Long time users of Salesforce.com, Dynamic Systems wanted to leverage and enable their worldwide partner channel with a streamlined system for them to be able to access their leads, cases and performance.

THE SOLUTION

Dynamic Systems chose Salesforce.com Partner Communities to provide their partners with a specialized window into their business, specifically designed for each individual partner’s use case.

THE CHALLENGE

National Bid Network was having difficulty measuring the success of its campaign and lacked the right tools that would allow it to measure the success of various campaigns sent out across different platforms.

THE SOLUTION

After selecting Pardot as the best solution for their needs, National Bid Network then partnered with App Solve to implement and begin harnessing the power of Pardot. National Bid Network also wished to integrate and deploy Salesforce, a customer relationship management (CRM) tool, with the marketing automation tool.

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What Our Customers Are Saying

"Great team to work with! App Solve knows their stuff. They helped to get Pardot integrated with Salesforce, and I am excited to see what we can do with it."

Dawn Jones, Director of Marketing | Kraun Electric Inc.

"The App Solve team was very knowledgeable, organized, and worked diligently to set up Salesforce and Pardot within a tight timeframe. We enjoyed working with everyone on the project and appreciated the guidance along the way."

Simon Dealy, CEO | HIRE Technologies

"Experienced partner with good staff. We did our first project with App Solve this past summer. It was implemented professionally and has had a positive impact on our business. The staff are responsive and know their stuff. We will definitely use them again."

Aaron Jones, CEO | Kraun Electric Inc.

"Highly skilled and easy to work with! I’ve been working with App Solve for several years as a Salesforce partner and a software implementor of our platform - Accounting Seed. In my experiences with App Solve, they've been spot on with respect to the Accounting Seed and Salesforce value proposition and I've had countless successful project roll-outs with our mutual customers! Cheers to many more, App Solve!"

Anthony Schermer, Senior Account Executive | Accounting Seed

"A great long term partner. The team at App Solve has helped us implement several strategically valuable modules, custom design, and workflow processes to our org. We have been working with them for four years now. They understand our business needs and help us scope projects appropriately for our requirements and budget. Planning projects is always difficult when we don't understand the complexity of some challenges. They help us navigate appropriately and are reasonable to work with when original plans inevitably end up drifting into something different than first envisioned."

Craig MacAdam, CFO | Lift North America

"App Solve is great to work with, they take the time to understand our business and how best to implement Salesforce solutions to meet our objectives. Very knowledgeable team to work with our company as we rolled out Salesforce across North America to 12 cities, implementing our entire business. It was a pleasure doing business with App Solve. Thank you."

John Chiaramonte, Senior Business Development Executive | Enwave North America LP.

"Exceptional work and customer service! We contracted App Solve to help us with an implementation roadmap project and feasibility study. We were very pleased with the level of service they provided, the clarity of communication, and the attention we received. All our needs were addressed! I strongly recommend App Solve, their level of expertise, and customer service are unparalleled."

Asia Nebesnaia, IT Project Manager | Cox Automotive Canada Company

"Extremely pleased. David and his team have been a dream to work with. They are very responsive and complete projects in a timely manner. They also take the time to thoroughly explain things to a novice Salesforce user. I look forward to working with David in the future!"

Sierra Hayes, Operations Manager | Dream Local Digital

"We worked with the App Solve team to implement Salesforce for our organization, including the main system architecture and setting up the data model needed for our business. They have been a true partner in getting us rolling with Salesforce and have also been of great assistance in tackling smaller projects after the implementation was largely completed."

Gregory Kennedy, Controller | Generis

"Great Group to work with. We have used App Solve a few times and they have been great to work with. They were very knowledgeable and showed a willingness to work with or organization. I will use them for future consultation."

Chris Haase, President | Environmental Products Group

"Fantastic experience working with Pattie & David. Our company recently completed the transition to Lightning with the competent, guiding hand of Pattie. This transition provided us the perfect opportunity to fix an ongoing issue that was caused by a custom-built feature. Pattie & her team took the time to clearly understand the issue and to take the proper steps to fix it. I would highly recommend App Solve to anyone looking to integrate Salesforce into their business."

Lee-Anne Golden, Managing Director | Urban Flats Toronto

"A true partner. The team at App Solve is amazing. We have truly valued their expertise and consider them a partner, helping us maximize our Salesforce experience. They have been lifesavers on more projects than I can count. We look forward to a long and productive relationship. 5 stars all around!"

Kerrie LePage, Director of Marketing and Product Management | Edenred Commuter Benefit Solutions