pardot

B2B Marketing Automation built on the world’s #1 CRM.

Pardot is the B2B Marketing Automation solution by Salesforce. With easy-to-use campaign automation and lead-generation software, you can map your own path to growth.

B2B marketing automation that converts leads into lifelong customers.

Pardot Computer Screen

Simply put, marketing automation works to automate your marketing communication programs. App Solve helps your marketing and sales teams automate and optimize your B2B lead generation and nurturing programs from initial prospect contact through the entire sales process.

Automate Your B2B Marketing

App Solve has been implementing and consulting on Pardot for over 7 years and has nearly 30 projects completed with happy customers. We understand how to create a completely automated Lead nurturing system so that your sales teams are only engaged once your Leads are in a buying-ready position, and once they are, your sales teams will be armed with all the relevant information to close the sale.

Quick Start On-Boarding Packages for Pardot & Engage

App Solve rapidly implements Pardot for immediate return on your investment. With 3 packages ranging from very simple, to a fully automated B2B Marketing system for your marketing department, as well as sales through the new sales-focused Pardot tool – Engage.

Custom Pardot Projects & Web Presence Overhauls

App Solve will work with you to determine your exact goals and needs around growing your top of the funnel business and opportunities – we’ll then create a completely customized solution to meet your needs. We’ll learn specifically who your target audience is, understand how to construct your messaging, then execute on a solution, ranging from customized Lead and Grading and Scoring to match your prospects’ buying journey, specialized Automation (Drip) programs to automate Lead nurturing, and if required, completely overhaul your website. We will ensure that we close the loop – as the visitor converts to a customer in a super-efficient way.

On-Going Digital Marketing & Strategy

Pardot is a phenomenal tool – but without a team of individuals dedicated to running it and feeding it with relevant content, the platform can run out of fuel. In addition to implementing Pardot, App Solve also works on an on-going basis on Content Creation, Marketing Strategy, on-going Automation (Drip) Campaign execution and Social Media engagement to ensure that you continue to engage your audience and turn website visitors into leads, then into customers.

Pardot Features

Effortless Lead Management

Easily identify the hottest leads and by targeting the right customers at the right time, you can improve engagement and sell more easily. Using an easy visual builder, build complex rules for automation. Display dynamic content to personalize the customer experience. All in one visual interface: create, test, send, and report.

Improved Lead Generation

Keep the pipeline filled with high-quality leads. Using Pardot’s visual editor, implement beautifully branded landing pages by using templates or easily customized layouts. For simple form creation, use the drag-and-drop builder. See the impact of your SEM and SEO efforts by integrating Google AdWords and analyze keyword performance.

Easy Email Marketing

Using Pardot’s intuitive email builder, create professional emails quickly by using responsive and out-of-the-box templates or building custom designs. Send the right message at the right time with automated engagements ands set autoresponders to your landing pages and website forms.

Sales & Marketing Sync

Sell more easily when marketing and sales are in sync. Keep track of interaction with messages sent via Gmail and get real-time alerts via email, desktop or mobile device to connect at the right time, every time. Read your customers’ minds by having a comprehensive prospect activity history to create more relevant conversations.

Smarter ROI Reporting

Measure, track and gain insights from campaign results with ROI reporting. Know how customers move through the sales funnel from click to close with Lifecycle reporting. View how customers interact with your emails at any time of your campaign with advanced Email reporting.

Artificial Intelligence

Pardot Einstein tracks and interprets data from Pardot and Salesforce, as well as prioritises work for the sales and marketing teams. Einstein reveals which types of prospects are most likely to engage in the form of simple scores and insights. Also, Einstein Lead Scoring identifies leads that are most likely to become costumers depending on their persona.

Customer Stories

THE CHALLENGE

Upskill needed a solution that allowed them to not only analyze their prospects but to also improve on their customer conversion rates. Upskill also suffered from information silos and needed a re-optimization solution, to go along with a new marketing approach.

THE SOLUTION

Working with App Solve allowed Upskill to deliver a company-wide rollout of Salesforce’s B2B Marketing platform, Pardot. App Solve successfully implemented Pardot, by making sure it was seamlessly integrated with Sales Cloud and optimized through a fully customized object fields re-work.

ASIS International Logo

THE CHALLENGE

Due to poor implementation and configuration of Salesforce Pardot, CWS was not able to achieve their goals of properly tracking, analyzing and ultimately converting more leads. Furthermore, CWS lacked training on Salesforce Pardot, which led them to having highly ineffective campaigns.

THE SOLUTION

CWS turned to App Solve to optimize their Salesforce Pardot Marketing Automation Platform. App Solve repaired CWS’ domain tracking, allowing them to track both anonymous and identified visitors on their website.

THE CHALLENGE

National Bid Network was having difficulty measuring the success of its campaign and lacked the right tools that would allow it to measure the success of various campaigns sent out across different platforms.

THE SOLUTION

National Bid Network selected Pardot for marketing automation in order to consolidate and streamline campaigns on a single platform, ensure messages were directed to the right audiences and track performance through in-depth reports.

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Toronto Office – Head Office
146 Thirtieth Street
1st Floor
Toronto, ON M8W 3C4

What Our Customers Are Saying

"Great team to work with! App Solve knows their stuff. They helped to get Pardot integrated with Salesforce, and I am excited to see what we can do with it."

Dawn Jones, Director of Marketing | Kraun Electric Inc.

"The App Solve team was very knowledgeable, organized, and worked diligently to set up Salesforce and Pardot within a tight timeframe. We enjoyed working with everyone on the project and appreciated the guidance along the way."

Simon Dealy, CEO | HIRE Technologies

"Experienced partner with good staff. We did our first project with App Solve this past summer. It was implemented professionally and has had a positive impact on our business. The staff are responsive and know their stuff. We will definitely use them again."

Aaron Jones, CEO | Kraun Electric Inc.

"Highly skilled and easy to work with! I’ve been working with App Solve for several years as a Salesforce partner and a software implementor of our platform - Accounting Seed. In my experiences with App Solve, they've been spot on with respect to the Accounting Seed and Salesforce value proposition and I've had countless successful project roll-outs with our mutual customers! Cheers to many more, App Solve!"

Anthony Schermer, Senior Account Executive | Accounting Seed

"A great long term partner. The team at App Solve has helped us implement several strategically valuable modules, custom design, and workflow processes to our org. We have been working with them for four years now. They understand our business needs and help us scope projects appropriately for our requirements and budget. Planning projects is always difficult when we don't understand the complexity of some challenges. They help us navigate appropriately and are reasonable to work with when original plans inevitably end up drifting into something different than first envisioned."

Craig MacAdam, CFO | Lift North America

"App Solve is great to work with, they take the time to understand our business and how best to implement Salesforce solutions to meet our objectives. Very knowledgeable team to work with our company as we rolled out Salesforce across North America to 12 cities, implementing our entire business. It was a pleasure doing business with App Solve. Thank you."

John Chiaramonte, Senior Business Development Executive | Enwave North America LP.

"Exceptional work and customer service! We contracted App Solve to help us with an implementation roadmap project and feasibility study. We were very pleased with the level of service they provided, the clarity of communication, and the attention we received. All our needs were addressed! I strongly recommend App Solve, their level of expertise, and customer service are unparalleled."

Asia Nebesnaia, IT Project Manager | Cox Automotive Canada Company

"Extremely pleased. David and his team have been a dream to work with. They are very responsive and complete projects in a timely manner. They also take the time to thoroughly explain things to a novice Salesforce user. I look forward to working with David in the future!"

Sierra Hayes, Operations Manager | Dream Local Digital

"We worked with the App Solve team to implement Salesforce for our organization, including the main system architecture and setting up the data model needed for our business. They have been a true partner in getting us rolling with Salesforce and have also been of great assistance in tackling smaller projects after the implementation was largely completed."

Gregory Kennedy, Controller | Generis

"Great Group to work with. We have used App Solve a few times and they have been great to work with. They were very knowledgeable and showed a willingness to work with or organization. I will use them for future consultation."

Chris Haase, President | Environmental Products Group

"Fantastic experience working with Pattie & David. Our company recently completed the transition to Lightning with the competent, guiding hand of Pattie. This transition provided us the perfect opportunity to fix an ongoing issue that was caused by a custom-built feature. Pattie & her team took the time to clearly understand the issue and to take the proper steps to fix it. I would highly recommend App Solve to anyone looking to integrate Salesforce into their business."

Lee-Anne Golden, Managing Director | Urban Flats Toronto

"A true partner. The team at App Solve is amazing. We have truly valued their expertise and consider them a partner, helping us maximize our Salesforce experience. They have been lifesavers on more projects than I can count. We look forward to a long and productive relationship. 5 stars all around!"

Kerrie LePage, Director of Marketing and Product Management | Edenred Commuter Benefit Solutions