by David Brabrook | Jul 21, 2017 | Blog Post
One of the greatest things about Salesforce: the AppExchange. This Salesforce-only marketplace contains hundreds and hundreds of apps that integrate with Salesforce and are designed to improve the productivity, efficiency and quality of your team’s efforts. Plus, the...
by David Brabrook | Jul 12, 2016 | Blog Post
The telephone probably hadn’t been around all that long before an intrepid salesman decided he’d use it to try to make a sale. Even with the introduction of email and other digital forms of communication, cold calling has remained a pillar of sales techniques. But...
by David Brabrook | Jul 6, 2016 | Blog Post
Can social media help salespeople? You bet. It’s easy to dismiss Facebook, Twitter, and LinkedIn as personal arenas and as marketing tools for consumer brands but used strategically, social media can help salespeople discover new prospects, build relationships and...
by David Brabrook | Jun 2, 2016 | Blog Post
Selling face-to-face is a much different game than selling over the phone or by email. On-site sales meetings and door knocking used to be the only way to make a deal, but the advent of the Internet and the preference for more casual communications changed that. Now,...
by David Brabrook | May 30, 2016 | Blog Post
It’s often a struggle for account executives to explain the technology behind a CRM like Salesforce, especially when selling to low-tech clients. But what about when selling to high-tech customers? That presents a different kind of challenge. High-tech customers don’t...