by David Brabrook | Jul 21, 2017 | Blog Post
One of the greatest things about Salesforce: the AppExchange. This Salesforce-only marketplace contains hundreds and hundreds of apps that integrate with Salesforce and are designed to improve the productivity, efficiency and quality of your team’s efforts. Plus, the...
by David Brabrook | Jul 7, 2017 | Blog Post
Marketing automation platforms have become the secret weapon of successful marketing departments of all sizes, in all industries. By simplifying the planning and execution of marketing tasks, marketing automation software improves the efficiency of teams. But, more...
by David Brabrook | May 18, 2017 | Blog Post
Marketing success can be difficult to define. If your email campaigns are enjoying high open rates, is that a win? Some might say so. But is there a correlation between high open rates and sales? Maybe not. And the accumulative effect of all your marketing efforts —...
by David Brabrook | Apr 18, 2017 | Blog Post
As the only social media platform designed especially for professional use, using LinkedIn for sales seems like a no brainer. With more than 467 million members worldwide, LinkedIn is home to a sea of prospects, and savvy salespeople are taking advantage — with good...
by David Brabrook | Apr 6, 2017 | Blog Post
A great, in-demand product is only one part of a successful sales organization. Talented, motivated salespeople are more often than not the secret to sales success. But finding that talent isn’t easy. Skilled applicants may get overlooked because of a resume with gaps...
by David Brabrook | Mar 23, 2017 | Blog Post
Customer service isn’t what it used to be. We don’t mean it’s better or worse than it was 15, 30, 50 years ago — we mean it’s dramatically different. Increased competition, the digitization of our lives, changing values and new technologies...
